Art Smart
The operating layer
for everything else
A WHATSAPP-FIRST PRODUCT FOR EVERY OTHER GRASSROOTS DISCIPLINE

Stop chasing screenshots.
Start running classes.

Art Smart replaces the WhatsApp chaos around booking, fees, and live rosters — for music teachers, dance schools, tuition centres, and every other grassroots instructor. Built for the coach who isn't running a cricket academy.


14parents reached · per session
3-4sessions per instructor · per week
2 tapsUPI or Razorpay · zero screenshots
Log in → Instructors & parents · no app to download
01 · About

A position, not a product pitch.

The role Art Smart plays is the same one 12thMan plays for cricket — the one who steps in when the class needs them, quietly, without ever asking for the spotlight.

Art Smart is the operating layer for grassroots instructors in India — the people who teach our kids music, dance, and everything academic in between. The work that keeps a class running — confirming who's coming this week, collecting the fee, sending the schedule, telling a family their child's slot is confirmed — happens on WhatsApp today. It works, but it costs every instructor hours a week of forwarding screenshots and chasing payments.

We're building the thin software layer that sits on top of WhatsApp — not replacing it, not asking parents to download yet another app. The enrollment confirmation arrives in the chat they already trust. So does the fee reminder and the receipt.

Built by
Shwetha Balan
Founder · Operating Art Smart, the same company behind 12thMan.
Based in
Bengaluru
Building for India first.
Stage
Pilot
Live with a music academy in Bengaluru. Onboarding more in 2026.
02 · What we run

One product. Every discipline but one.

Same WhatsApp thread, same fee flow, same live roster. (Coach cricket? That lives at 12thmanapp.in.)

Music
Carnatic vocal, Piano — individual or group lessons
Live now
Dance
Bharatanatyam, contemporary, western — individual or group classes
Not live yet
Tuition & academics
Maths, science, languages — academic batches
Not live yet
More — additional disciplines onboarding through 2026.
03 · Trust

Built to Meta's rules, not around them.

Every message we send ties back to a real, expected interaction — no marketing, no bulk sends, no spoofing.

WhatsApp Business Messaging Policy
All initiated messages are utility-category templates tied to a real interaction (an enrollment, a fee, a schedule change). No marketing.
Payments
Class and package fees are collected via UPI deep-link and Razorpay. No goods sold inside WhatsApp — services only.
Identity & transparency
Every message identifies Art Smart as the sender and names the academy on whose behalf we're writing.
Opt-in & opt-out
Recorded, timestamped, in-channel opt-in. STOP honoured immediately.